With a dazzling array of unstoppable female characters, Taylor Sheridan's '1923' is the show every adult American Girl doll ...

Mattel Adventure Park in Glendale, AZ, has been teasing an opening date for a couple of years. Here's what would-be visitors ...

Each baby doll comes with accessories for a delightful tea party. Kids can make the kettle bubble when they fill it with ...

The Margot Robbie-led Barbie movie is a smash hit, and its take on Barbieland is filled with colorful Barbies and Kens made of familiar faces.

Did you know March 9 is Barbie’s birthday? Come celebrate the iconic doll’s 66th Birthday with author Renée Rosen. Rosen’s latest novel, Let’s Call Her Barbie, is a fresh and ...

Three stories from the tail end of January — Hasbro’s new BEYBLADE, some LEGO Botanicals, and Mattel’s Super Bowl offerings — ...

The film took the world by storm less than two years ago and follows the journey of the iconic doll as she is exiled from Barbie Land. Forced to navigate the real world, Barbie embarks on a ...

More from Variety 'New-stalgia' On Demand: How Mattel Links Brands Across Generations The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture Barbie Celebrates 45th Anniversary of ...

The world said goodbye last month to a man who's been described as one of the greatest American actors of the 20th century.

But in 2024, Barbie is huge for a different reason: their celebrity Barbie doll creations. Mattel have made celebrity Barbie dolls for decades now, but more recently they have amped up the amount ...