Once upon a time, back in my juice-box-and-cartoon days, I had a Barbie collection so ginormous it might’ve needed its own zip code—Dreamhouses, convertibles, career dolls, glittery gowns, you name it ...

See All the New Barbies–From Curvy to Tall and Petite At first, this wasn’t a major problem for Mattel. Dickson was brought in in 2000 to expand the Barbie brand from dolls to apparel, TV ...

Soon after Barbie was first introduced in 1959, Beulah Mae Mitchell, a Black line worker at Mattel, suggested the idea of a Black Barbie to Barbie’s creator Ruth Handler.

We all dress like Barbie now. The years-long marketing campaign for ‘Barbie’ shows how fashion’s chain of influence is being dramatically upended. July 21, 2023. 7 min.

Think pink, channel your Ken-ergy and strap on your skates my babies, we're in the full swing of a Barbie summer. Greta Gerwig's hotly anticipated "Barbie," movie premieres July 21 with Cancer ...

She's a problematic icon. A recent Harmony Healthcare study revealed that an overwhelming 82% of the 1,000 female participants think Barbie dolls — which take center stage in a highly ...

There are tons of non-food-related “Barbie” collaborations out there to choose from: Aldo footwear, a whole Zara collection and even a $2,169 Dreamhouse-inspired sofa, littering the consumer ...

For marketers, “Barbie” has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when ...

Barbie takes her all pink beret-and-party dress look over the top with a pink bow in her side braid. Meanwhile, Ken goes full camp with a pink zip-up jacket covered in the Barbie "B" logo.

The "Barbie" movie is full of detailed Easter eggs you might have missed. Here's a list of all the discontinued Barbies and Kens that make an appearance in the film, from Midge to Sugar Daddy Ken ...

Teen Talk Barbie was not permanently discontinued from the Barbie universe. However, Mattel removed the toy’s voice box’s phrases in 1992 and offered all customers a refund at the time.

During its first few days in theaters, “Barbie” raked in $337 million globally in the box office, the largest opening weekend of 2023 so far. But even before the numbers came in, “Barbie ...