We found the best devices for all types of fitness needs.

Apple’s new Pride bands have arrived 🌈 Marking a rainbow of milestones as the company celebrates its 10th year honoring the ...

Apple's new Pride bands have arrived, marking a rainbow of milestones as the company celebrates its 10th year honoring the LGBTQ+ community during Pride Month in June. The 2026 Pride collection ...

All of Apple’s latest smartwatches — as well as a previous-generation model — have just gone on sale at Amazon. Whether you’re looking for a new fitness companion for making the most of spring ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. This voice experience is generated by AI. Learn more. This voice ...

The Nomad Tempo Band combines comfort, performance, and style in a way that suits both active and everyday wear. Its slim, breathable design and durable materials make it a reliable choice for ...

Official Apple Trail Loop in blue w/ black finish just hit an unheard of 52% off at Amazon (All-time low) At this point I’d almost be sick of saying it if the deals weren’t so hot this week, but ...

Apple released a new $99 braided solo loop Unity watch band for Black History Month 2026, designed by Black creatives and priced higher than previous $49 Unity bands. Macworld reports that this year’s ...

Apple today introduced a vibrant new Black Unity Apple Watch band called the "Unity Connection Braided Solo Loop." The band features the colors of the Pan-African flag, containing multiple shades of ...

Apple shares are poised to rally from here on better-than-expected demand for its upcoming iPhones, according to Loop Capital. The investment firm upgraded Apple to buy from hold. It also raised its ...

Apple's latest Apple Watch release brings a huge amount of bands in vibrant colors and updated designs for every style, price point, and wrist size. On Tuesday, Apple announced the all-new Apple Watch ...