In 2023, Mattel hit box-office gold with the "Barbie" movie. This weekend, it returns to theaters with "Masters of the ...

Garth Brooks may be getting ready to cash in on one of the most valuable music catalogs in history. The country legend is ...

Barbie Imperial made a clarification over a recent sponsored post after some netizens pointed out its similarities to a post ...

Richard Dickson is the most sought-after brand revival specialist in American consumer business. He is a University of Maryland graduate whose career has been built on the conviction that the most ...

A California judge has given Kars4Kids 30 days to either take its ads off the air or update them to disclose its affiliations ...

Aqua, the Danish-Norwegian eurodance band that rose to fame with “Barbie Girl,” has called it quits on their career as a group: “This feels like the right moment.” ...

Ice Spice is turning pain into profit. The “Deli” rapper, 26, starred in a new ad for McDonald’s competitor Wendy’s after she was slapped by a customer in Mickey D’s. In the humorous ad, Ice Spice — ...

Stamps will don a new, never-before-seen shade: Barbie Pink. The U.S. Postal Service has collaborated with Mattel Inc. to release a set of Barbie stamps "featuring Barbie dolls through the years, ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “Barbie has always stood for limitless potential, but she’s also a ...

The Barbie Dream Fest wasn’t exactly a dream for many attendees. The event, which took place in Fort Lauderdale, Florida between March 27 to 29, was advertised as “three days of glam, nostalgia, and ...

They were promised a larger-than-life, interactive Barbie Dreamhouse, an '80s-themed roller-skating party and a glittery pink day in Barbieland. Subscribe to read this story ad-free Get unlimited ...

The first-ever official Barbie fan festival, "Barbie Dream Fest," is taking place in Fort Lauderdale. WNBA star Angel Reese is a featured speaker at the event, discussing her connection to the Barbie ...