Cross-platform TV ad measurement and attribution company iSpot has brought to market an agentic AI-powered platform that the company says reimagines how independent measurement can be leveraged to ...

This is read by an automated voice. Please report any issues or inconsistencies here. Barbie manufacturer Mattel took a hit this week after its superstar doll failed to deliver. The El Segundo company ...

TV and video measurement company iSpot is launching "SAGE" -- an agentic AI platform --to accelerate brands' workflows for the measurement company’s vast creative, audience, and outcome data for ...

iSpot, the cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered that changes how independent measurement can be leveraged to unlock ...

In a time defined by uncertainty—geopolitical upheaval, cultural polarization, and shifting norms around identity—the little things matter. Sometimes those little things come in 11.5 inches of plastic ...

The first-ever official Barbie fan festival, "Barbie Dream Fest," will take place in Fort Lauderdale, Florida. Attendees can enjoy immersive experiences like an interactive Dream House, a fashion show ...

EDO, a data, measurement and analytics software company co-founded by actor Edward Norton, was ordered to pay $18.3 million to ad-measurement firm iSpot following a lawsuit by iSpot alleging EDO ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California ...

Barbie is launching its first autistic doll in an effort to represent how individuals with autism spectrum disorder experience the world around them, USA TODAY can exclusively reveal. The doll, which ...

Aimee Grant receives funding from The Wellcome Trust and UKRI. Rebecca Ellis does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this ...

Barbie is out with its latest addition to its Barbie Fashionistas collection, its first-ever doll with autism. The new doll includes traits, clothing and accessories relevant to individuals with ...