In 2023, Mattel hit box-office gold with the "Barbie" movie. This weekend, it returns to theaters with "Masters of the ...
This attempt to make 'Barbie' for Eighties-nostalgia–loving dudes is not a movie. It is extremely bad brand management.
Masters of the Universe hit theaters on Aug. 7, 1987. With limited marketing, it collected $17 million ($50 million today), ...
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