Mattel and Hasbro may be forced to raise prices if President Donald Trump’s 20% tariffs on imports from China remain in place ...

Longtime fans of Barbie, whether young or old, are now able to relive their favorite films. The official Barbie YouTube ...

Sydney Sweeney is embracing her Barbie-core era in a stunning new Laneige campaign, leaving fans swooning over her latest ad.

A soft touch of makeup and open hair added stars to her look. For the unversed, Katrina's corset lehenga for her friend's ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

The Lisa Says Gah x Polly Pocket collab is just the tiny start of a supersize marketing campaign for the movie that’s now in ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

As portrayed by Barbie Wu, this great ape has a gift for communicating with humans who are learning to navigate their own ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

In the ungodly hours of a January night in 2017, I went home with a gentleman I met at a bar. I use the term 'home' loosely because his apartment, in suburban New Jersey, looked more like a ...

"Barbie" was the first movie to be co-produced ... who is stuck living on Earth until he finds a magical sword that whisks him back to his home planet, Eternia. When he returns home, he must ...

Like Barbie, Barney evokes a specific set of feelings ... According to Variety, the Magic 8 Ball movie will “probably be a PG-13 thriller.” But, we think Mattel should go with an R-rated ...