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Barbie, G-Shock and Mattel

G-Shock Gets a Mattel-Inspired Makeover With Their Newest ‘Barbie’ Collab

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special release below

Hypebeast · 5d

Mattel x G-SHOCK Collaborate on Limited-Edition Barbie-Inspired GMA-S110BE Watch

Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.

The Real Deal by RetailMeNot o… · 2d

Barbie Teams Up With G-SHOCK For a Limited-Edition Watch

Barbiecore enthusiasts, get ready to snap up a limited-edition timepiece that’s as tough as it is stylishly playful. The Barbie G-SHOCK Watch is a hot-pink collaboration between two iconic brands that aim to celebrate strength,

Yahoo · 3d

G-Shock’s Limited-Edition Barbie Watch Is Equal Parts Sporty and Spunky

Launching March 13 online, in select retailers and at the G-Shock Soho store, the partnership stems from Barbie and G-Shock’s joint values of exploration and limitless potential. The new shock-resistant watch is based on the GMA-S110 in a monochromatic pink color scheme.

10don MSN

The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

The Toy Book11d

Mattel Unveils Mix-and-Match Barbie Dolls at Toy Fair

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

GeekTyrant9d

After BARBIE Mattel Films is Crafting Its Future By Recruiting Indie Filmmakers From Sundance

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

Yahoo19d

After BARBIE, Mattel’s Cinematic Universe Is Ready with 15 Movies

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

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