Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

WireImage This transition comes as Mattel –second to Hasbro — has been shrinking its manufacturing operations and leaning into licensing its hot properties, including Barbie, Hot Wheels and ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

*Alicia Keys has earned many accolades with her music and activities inside and outside the recording booth. And Barbie has taken notice, with a one-of-a-kind Role Model doll created in the “A ...