In 2023, Mattel hit box-office gold with the "Barbie" movie. This weekend, it returns to theaters with "Masters of the ...

Toy Story 5 merchandise has arrived at Walt Disney World. The collection includes apparel, accessories, plush, and figurines. Most of these items were at the Emporium in Disneyland. We found the plush ...

A growing drive to put more inclusive toys into the hands of young patients at Arkansas Children’s Hospital is marking a major milestone this year, with its big ...

Kreiz is betting on creative reinvention to bring legacy brands into today’s culture. Mattel is building a massive film slate ...

These are the kinds of facts that instantly make me go down internet rabbit holes.

Gen Z edition Generation Z was born between 1997 and 2012 into a music landscape shaped by forces no earlier generation faced ...

‘Come on Barbie, let’s go party’ one last ...

The bubblegum pop dream is over after iconic 90s music group AQUA announced they are breaking up after nearly 30 years together. The Danish-Scandinavian outfit - best known for their global smash 1997 ...

Mattel is transforming from a stagnant toy manufacturer into a brand-driven IP company, leveraging movies and mobile gaming for growth. MAT's $1.5B buyback plan could retire 35% of shares in three ...

Mattel turned the desert into a giant playground as Barbie, UNO, and Masters of the Universe jumped out of the toy box to deliver high-profile activations across two weekends of Coachella. The back-to ...

As a lifelong fangirl, there’s one refrain that always springs to my mind when I think about what truly makes fandoms flourish. At the heart of it, fans just want to be seen for their love; they want ...

Mattel (MAT) is in the spotlight on National Barbie Day, which is observed every year on March 9, marking the date in 1959 when Barbie debuted at the American International Toy Fair in New York and is ...