In 2023, Mattel hit box-office gold with the "Barbie" movie. This weekend, it returns to theaters with "Masters of the ...

Animated versions of Pat McAfee, Adam Schefter, Peyton and Eli Manning, Randy Moss and Jason Kelce meet Buzz Lightyear and ...

Barbie®: The Exhibition opens at Kelvingrove Art Gallery And Museum on June 13 (until October 18). Here's what you need to know ...

Caption: Hello Barbie is displayed at the Mattel showroom at the North American International Toy Fair in February. The doll's ability to record conversat ...

Here are some licensed toys from the 1996 archives of The Toy Book whose properties may still be making waves 30 years later.

Richard Dickson is the most sought-after brand revival specialist in American consumer business. He is a University of Maryland graduate whose career has been built on the conviction that the most ...

A trip into Subatomic Toys on Commercial Street in south-central Salem can feel like time-travelling back to childhood. The store is filled with vintage and collectible toys from the 1930s to the ...

These cuddly, connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.

The very first toy TV commercial ever aimed at kids was created in 1952. It was by Hasbro – for Mr. and Mrs. Potato Head. The commercial introduced the toy, then showed kids that the box came with ...

They were promised a larger-than-life, interactive Barbie Dreamhouse, an '80s-themed roller-skating party and a glittery pink day in Barbieland. Subscribe to read this story ad-free Get unlimited ...

The first-ever official Barbie fan festival, "Barbie Dream Fest," is taking place in Fort Lauderdale. WNBA star Angel Reese is a featured speaker at the event, discussing her connection to the Barbie ...