In 2023, Mattel hit box-office gold with the "Barbie" movie. This weekend, it returns to theaters with "Masters of the ...

LEGO has announced its long-expected line-up of Pokémon sets that take advantage of its new Smart Play technology, with a dozen designs featuring Mewtwo, Charizard, Pikachu and more. All 12 sets are ...

THERE’S a new game console on the block aimed at all ages – and it’ll get everyone moving. Nex Playground is a motion-based ...

A growing drive to put more inclusive toys into the hands of young patients at Arkansas Children’s Hospital is marking a major milestone this year, with its big ...

Yet play runs on free energy. Without unpredictable, surprising timing, its mechanical punchline, the Jack-in-the-Box would ...

The Barbie Van Gogh doll, launched as part of a collaboration between Mattel and the Museum of Modern Art (MoMA) in New York, ...

Licensed properties step into physical spaces, transforming stories, characters, and gameplay into interactive experiences.

The Hot Wheels Tiniest Team Principal™ was created for a leader who is obsessed with cars but cannot legally drive them, the ...

Camila Mendes and Nicholas Galitzine at the Los Angeles premiere of "Masters of the Universe" at the TCL Chinese Theatre on May 18, 2026, in Hollywood. (Photo by Brianna Bryson/WireImage) Mattel and ...

These cuddly, connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned. But if you browse for AI toys on Amazon, you’ll mostly find ...

The BeyHive must be buzzing, because Barbie Ferreira just seemingly confirmed that Beyoncé’s highly sought-after Renaissance visuals may have existed at one point. Fans have been demanding visuals for ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “Barbie has always stood for limitless potential, but she’s also a ...