In 2023, Mattel hit box-office gold with the "Barbie" movie. This weekend, it returns to theaters with "Masters of the ...

Animated versions of Pat McAfee, Adam Schefter, Peyton and Eli Manning, Randy Moss and Jason Kelce meet Buzz Lightyear and ...

As baseball has evolved with time, technology has increasingly become a part of the game. But at the end of the day, it's all ...

LEGO has announced its long-expected line-up of Pokémon sets that take advantage of its new Smart Play technology, with a dozen designs featuring Mewtwo, Charizard, Pikachu and more. All 12 sets are ...

A laboured attempt to resurrect toy IP very few people still care about is a $200m-budgeted waste of everyone’s time ...

THERE’S a new game console on the block aimed at all ages – and it’ll get everyone moving. Nex Playground is a motion-based ...

A growing drive to put more inclusive toys into the hands of young patients at Arkansas Children’s Hospital is marking a major milestone this year, with its big ...

Yet play runs on free energy. Without unpredictable, surprising timing, its mechanical punchline, the Jack-in-the-Box would ...

The Barbie Van Gogh doll, launched as part of a collaboration between Mattel and the Museum of Modern Art (MoMA) in New York, ...

From confidence to ambition, Barbie taught generations of girls valuable life lessons that still shape adulthood and ...

Mali Hightower, 30, poses with what he describes as a self-created gas saver, a pink Power Wheels Barbie Dream Camper, at a gas station in Ellenwood, Georgia, U.S., May 18, 2026. REUTERS/Jayla ...

Licensed properties step into physical spaces, transforming stories, characters, and gameplay into interactive experiences.