Balvantray Parekh transformed a humble adhesive business into a household name. From his innovative marketing strategies to ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

GRAND FORKS – To be featured in a 30-second ad that aired during the televised Super Bowl event Sunday, Feb. 9, was “definitely” a first for 3 Farm Daughters, a Grand Forks-based pasta company, said ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

As political ad creators, we can take away some key lessons from this year’s lineup of Super Bowl ads. Here are four that ...

Roundel Media Studio moved to a second-price auction model for Target Product Ads officially on February 4, 2025. The ...

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

Unilever brand Knorr teamed up with The Trade Desk and Foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

The Apple-owned audio brand Beats is turning to a trio of GOATs to help it launch its latest product, in an ad voiced by RZA.

STAMFORD, Conn. —Charter Communications' Spectrum has announced that veteran advertising executive David Kline, who is ...

Family Vision Care in Ponca City, Oklahoma, was featured in a Super Bowl commercial as part of Google's "50 States, 50 Stories" campaign.