Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...

Google is testing a new "Advanced Plans" feature in its Reach Planner tool that automatically suggests optimal ad type ...

“We proactively put out the bulletin in anticipation of more brands wanting to make these types of claims,” said Catherine Bate, Ad Standards president and CEO. “It’s our job as Canada’s advertising ...

That same year, Ogilvy secured the Global Network of the Year title at the London International Awards (LIA) for the fourth ...

Welcome back to the Money blog. New data has revealed that JP Morgan's Chase is Britain's favourite bank - overtaking ...

The new Maker’s Mark campaign is called “Perfectly Unreasonable” and premiered on Sunday during NBC’s “Saturday Night Live” ...

Balvantray Parekh transformed a humble adhesive business into a household name. From his innovative marketing strategies to ...

SevenM Technologies Private Limited, a pioneering IT software and consulting firm, is proud to announce the official launch ...

Unlocking the next level of engagement and impact through sports marketing at the ET Media and Entertainment Summit and ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

The last time GoDaddy had a Super Bowl ad spot was eight years ago. The decision to return to the powerful sports platform — which attracted a record 127.7 million viewers when it aired on Feb. 9, ...

At the end of the day, an anti-Valentine’s Day campaign is still a Valentine’s Day campaign. As Ayush Nambiar, director of ...