Roblox (NYSE:RBLX) has partnered with TV analytics firm EDO to measure advertising outcomes on its platform. The partnership introduces industry standard benchmarks that compare Roblox ad engagement ...

Bangers is a caffeinated potato chip brand that was marketed to young children on Roblox, according to Truth in Advertising. Bangers Snacks Ads on the wildly popular video game platform Roblox enticed ...

Some brands are reporting increases in traffic and click-through rate as they use Google search best practices to inform early tests, but performance can be hard to measure.

When we think about Gen Alpha, this is a generation that are no longer default consumers - by default, they’re creators.” That’s the challenge Nick Walters, president and chief strategy officer at ...

How creators became this World Cup's real infrastructure: livestream culture, brand strategy, real-world activations and Gen ...

Poke navigates the challenges of attending a Roblox school where every other student possesses extraordinary powers.

Ofcom says more than half of UK adults have encountered potentially fraudulent ads online.

But I think Gen Alpha is going to force companies to rethink the entire framework because they don’t really behave like ...

L’Oréal South Africa is redefining beauty engagement through a major expansion into gaming and immersive digital experiences, becoming one of the first beauty groups in the region to activate multiple ...

YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Thursday, July 23, 2026.

The SK hynix advertisement "Memori Girl," released last month, opens with actor Kim Min-ha striding through a city street, commanding a flock of sheep ...

The report estimates India’s non-real-money gaming market generated $1.1 billion in 2025, excluding real-money gaming, and ...