Anheuser-Busch won USA TODAY Ad Meter 10 straight years, from 1999 to 2008. Then the Super Bowl ad landscape changed ...

Mattel and Expedia have begun a year-long partnership to celebrate Ken’s 65th birthday, making him the new official brand ambassador for Expedia. The ad shows Ken visiting destinations across the ...

Mattel Adds an Autistic Barbie to Doll Line Devoted to Showcasing Diversity and Inclusion NEW YORK (AP) — Mattel Inc. is introducing an autistic Barbie on Monday as the newest member of its line ...

A fan picked up the doll at a US Mattel shop for £44.20 FANS of Kylie Minogue can’t get out of their heads just how little her new Barbie doll resembles the superstar. Many were spinning around in ...

*Mattel has unveiled a new Barbie doll in its Tribute Collection, paying homage to Debbie Allen, the celebrated dancer, actress, choreographer, and director. As iHeart reports, the doll captures her ...

Vermont's own Olympic rugby player is now a Barbie doll. On Monday, Oct. 6, Barbie announced a collaboration with Burlington-born Olympic medalist Ilona Maher, a social media star who uses her ...

Barbie is launching a new line of dolls without hair in honor of children with hair loss, including its first Ken without hair. The new dolls are part of the brand's existing Brave Barbie line, which ...

The colorful Mexican celebration of Día de Muertos is just around the corner, and Mattel has kicked it off by unveiling a Barbie and Ken doll to honor the tradition. This year’s Día de Muertos Barbie ...

Venus Williams's Barbie doll, part of the Inspiring Women Series, is modeled after her 2007 Wimbledon outfit. The outfit symbolizes her victory and the achievement of equal prize money for men and ...

Ruth Handler, who co-founded Mattel with her husband, Elliot Handler, and Harold Matson in 1945, noticed her daughter, Barbara, playing with paper dolls and dreaming about what kind of woman she would ...

Mattel has created its first Barbie doll with Type 1 diabetes. The toy, which was made in partnership with Breakthrough T1D, features a young woman with an insulin pump, continuous glucose monitor ...

Barbie is getting an insulin pump! Mattel announced on Tuesday the first-ever Barbie doll with type 1 diabetes (T1D) as part of an effort to expand representation. According to Mattel, the Barbie ...