Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Display & Video 360 (DV360). Following a ...

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Google is pushing further into automation of the ad buying workflow, announcing that its demand-side platform, Display & Video 360 (Display & Video 360), is evolving into an AI-powered media buying ...

Sky Media is making its premium video on demand inventory available through Google Display & Video 360, extending programmatic access across its owned and partner portfolio following a pilot campaign.

Investing.com - Benchmark maintained a Buy rating and $130 price target on Roku Inc. (NASDAQ:ROKU) following the company’s announcement of a deeper integration with Google’s DV360 platform. Analyst ...

Google is getting to talk about its two favorite things during IAB’s NewFronts this week: AI and creators. On Monday, in advance of its first of two presentations, it announced multiple new features ...

New Delhi: Google has introduced what it is calling the “Gemini advantage” in Google Marketing Platform, bringing its Gemini models into Display & Video 360 and related tools as it deepens its AI push ...

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Google has begun working with Kroger Precision Marketing to integrate the retail giant’s first-party shopper data into YouTube and Google’s third-party inventory. Brands can now use what the companies ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...