Marketers are leaning into the power of the holidays beyond the usual end-of-year season. To engage audiences around cultural moments 365 days a year, brands are tapping into the Disney portfolio for ...

“Our marketing campaigns have contributed to the platform’s success 100%,” Joe Earley, executive VP of content curation and marketing at Disney Plus, said in a humorous tone. “There is no ...

Ayaz orchestrated the sequel’s campaign along with Disney EVP of Marketing, Martha Morrison, and EVP Creative Marketing, Jackson George. Indeed, the studio is back.

Disney Studios Marketing Head Asad Ayaz on Mischievous ‘Loki’ Campaign. The executive also talks resuming the push for 'Black Widow' after its delayed release and reflects on how listening to ...

Seeking to draw more international tourists, Walt Disney World is partnering with a national travel organization to be featured in its global marketing campaign. Brand USA, a national public-privat… ...

The Catch-22 of Modern Marketing Campaigns: ... Disney+ and ESPN,” said Josh Mattison, executive VP of digital operations for Disney Advertising, ...

Elio is certainly one of Pixar's best films in years, but a lackluster marketing campaign makes it seem like Disney didn't have faith in it. advertisement /Film.

Many have accused Disney of an intentionally lackluster marketing campaign that caused the film's poor performance at the box office. John Russell November 30, 2022, 5:00 pm EST Share: ...

So far, Walt Disney Co. officials have been mum on how they'll promote their new Downtown Disney complex, set to open in January. But already there are signs that the marketing blitz will be big.

Analytics are key and help these emerging digital marketers see how they might improve their posts if they undertook a similar campaign in the future. The circle of life and the marketing cycle are ...

MARKETING DIVE: Obviously, Hershey’s is synonymous with Halloween. Why invest with Disney specifically around this time of year? VINNY RINALDI: We have 23 days and counting until obviously our ...