The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

Star's increasing viewership and ad buys boost ESPN women's basketball revenue 70% and have Indianapolis making room for ...

Avatar: Fire and Ash is less than six months away from hitting theaters, and a big update for the movie should be right ...

Coleman previously served in the same role at Warner Bros., overseeing the campaigns of "Dune" and "A Minecraft Movie" ...

The International Marketing Specialist for Disney Music Group will be responsible for assigned marketing campaigns spanning catalog projects, new artist releases, and soundtracks. The role will ...

The “Coca‑Cola x Star Wars: Refresh Your Galaxy” campaign will also feature a cinematic commercial set in a movie theatre. “A cornerstone of Disney's collaboration with Coca‑Cola continues to be ...

At Disney, Faris will oversee the company’s consumer products marketing strategies regionally and globally, as well as the organization’s games, publishing and retail businesses.

Nike alum Ron Faris is trading in sneakers for mouse ears. Disney hired Faris as senior VP of global marketing for Disney Consumer Products, the company’s division that produces products ...

Chicago, that toddlin’ town with the big shoulders, is ready to rebrand itself through a new slogan and marketing campaign aimed at driving tourists, businesses and even locals to explore the ...

Disney and Universal sued AI image-generator Midjourney, alleging copyright infringement. They gave side-by-side comparisons as examples.