The role of sports in marketing is certainly nothing new. The sports sponsorship market is expected to reach $115 billion in ...

Disney Entertainment is restructuring its marketing division, with executives Asad Ayaz and Shannon Ryan each taking on new ...

Disney Entertainment is combining film, TV and streaming marketing under Asad Ayaz. Shannon Ryan adds DTC marketing oversight ...

Asad Ayaz will oversee Disney Entertainment marketing and TV marketing chief Shannon Ryan will add streaming to her purview ...

Disney is shaking things up in its marketing division as it prepares to fully integrate Hulu into Disney+, with chief brand ...

ESPN, a division of Walt Disney, has reached a significant agreement with the National Football League to acquire the NFL Network along with other media ...

Artificial intelligence's creep into the entertainment industry has steadily grown, but recent moves from Disney show that ...

LOS ANGELES ― Walt Disney's ESPN has reached a landmark deal with the National Football League to acquire NFL Network and other media assets from the league in exchange for the NFL taking a 10 percent ...

LTIMindtree unveils BlueVerse CraftStudio, an AI-driven marketing agency utilizing Adobe's latest technologies to streamline operations and enhance business value. By combining marketing expertise and ...

Why university digital marketing, admissions, and enrollment teams should read Chris Hayes’s new book. The Sirens’ Call: How Attention Became the World’s Most Endangered Resource by Chris Hayes ...

Marc Jacobs of Michelman & Robinson LLP discusses the reemergence of the Telephone Consumer Protection Act as artificial intelligence becomes more deeply embedded in business development strategies.

Several Disney fans may wish that they could have been alive to meet Walt Disney as he walked through the streets of Disneyland. On July 17, that wish will come true (in a way), with the debut of a ...