But if the tariffs were to linger for months, “we would have to make some major strategy shifts,” Farley said. Whatever the outcome of tariff negotiations, Ford expects profits will fall in 2025.

Ford’s employee-pricing-for-all promo boosted first-half sales, helping offset tariff impacts. The new “Zero, Zero, Zero” ...

On March 5, President Donald Trump gave automakers a one-month exemption from tariffs on goods originating from Mexico and Canada, which had been implemented the day before. ⏰Get expert insights ...

Ford donated $1 million plus some vehicles to Trump’s inauguration to grease the wheels, and Farley basically shrugged off Trump’s tariff threats in December when they were just a theoretical ...

Ford’s first quarter results were met with a positive market response, as revenue and non-GAAP profit meaningfully exceeded ...

As Ford prepares to launch new pickup styles in the third quarter, it reveals big gains in pickups and SUVs during Q2.

With a majority of its production capacity within the US, Ford has an average tariff of only $500 per vehicle, whereas Volkswagen, which imports 80% of its 900,000 U.S. vehicles, is facing a ...

Ford extended its employee pricing through July 6. The pricing strategy drove market share gains for Ford. Investors will want to watch Q2 earnings to see if the discounting affected margins. A couple ...

Dan Ives, managing director of Wedbush Securities, applauds Ford's strategy to study China car companies. ... The tariffs have kept all Chinese-made cars from being sold in the States so far.

Whatever the outcome of tariff negotiations, Ford expects profits will fall in 2025, projecting adjusted earnings before income tax of up to $8.5 billion, which compares with a $10.2 billion EBIT ...

Dan Ives, managing director of Wedbush Securities, applauds Ford's strategy to study China car companies. ... The tariffs have kept all Chinese-made cars from being sold in the States so far.