3 LinkedIn Strategies To Turn Your Founder’s Voice Into A Pipeline Driver

LinkedIn data proves executive-led content is now a competitive advantage fueling measurable growth, from stronger pipelines ...

PwC and ANA launch landmark study proving marketing’s direct link to shareholder value

At the ANA Masters of Marketing Conference in Florida, PwC’s Samrat Sharma unveiled new research that could finally settle ...

Mastercard’s next chapter: how brand power is driving its B2B boom

The payments giant is transforming into a services powerhouse, with data, cybersecurity and media solutions driving future ...
TMCnet

Picsart, Gen Z's Preferred Digital Content Creation Platform, Takes LinkedIn Creators to Dracula's Castle for "Why Your Marketing Sucks" Halloween Campaign

Picsart, the world's leading digital creation platform, has announced the release of its new Halloween campaign and ebook, ...
Communications of the ACM

A Practical Guide to Last-Touch and Multi-Touch Attribution

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...
Marketing Week

Mastercard names new CMO as Raja Rajamannar steps down

Mastercard’s chief marketing and communications officer, Raja Rajamannar, is stepping down after twelve years in the role. He will be succeeded by Jill Kramer, who joins from her role as Accenture’s ...

Mastercard’s Raja Rajamannar Hands CMO Baton To Accenture’s Jill Kramer

Raja Rajamannar is stepping down after serving as Mastercard’s marketing and communications chief for 12 years. He will ...
Adweek on MSN

Could the Next Hit Podcaster Be… Your CFO?

A new show from Morning Brew, hosted by its HR director, hints at a future where executives become influencers.
TQS Magazine on MSN

How to Get Famous on Social Media Marketing | Expert Marketing Services to Grow Your Brand

Learn proven strategies to get famous on social media, boost engagement, and build your brand with expert marketing services ...