Ahead of Opening Day 2025, Nintendo expands its Mariners partnership, adding its iconic red logo to every jersey for the ...

Bring Me the Horizon's drummer is from Maltby, home to the Maltby Main FC soccer team. Band-sponsored matchday kits are blowing up globally.

One Newcastle United supporter has explained how the Magpies have been a huge part of his life for the past two decades - ...

Do Liverpool fans support gambling sponsors? A look at the history and ethics surrounding Pin Stars Casino and other betting ...

The love fest between Los Angeles Dodgers star Shohei Ohtani and his home country of Japan has kicked into high gear as the ...

Hannah O'Carolan, 11, from Londonderry, was chosen from thousands of children to be Liverpool's only official mascot.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club ...

Liverpool have announced a new kit deal with Adidas which will see the German sportswear giants produce the Reds' kits from ...

Liverpool F.C. has signed a multi-year kit deal with Adidas (ADDYY) worth over £60 million ($77.5 million) a year, which will see Nike (NKE) ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after ...

Premier League juggernauts Liverpool have announced a new deal with German sportswear brand Adidas. The lucrative contract will see them manufacture the Reds' kits from the 2025-26 campaign onwards.