As AI makes it easier than ever to generate new creative, the company is betting that consistency matters more than ...

Coca-Cola has been given a complete design overhaul by Jones Knowles Ritchie, amplifying the brand's most iconic assets. The ...

Add Yahoo as a preferred source to see more of our stories on Google. The Coca-Cola logo doesn't need much introduction. The Coca-Cola Company and its flagship fizzy beverage possess one of the ...

Led by branding agency JKR, the work sees the soft drink giant double down on its heritage in a bid to strengthen its position across more than 200 markets Coca-Cola has unveiled a new global visual ...

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow ...

Coca-Cola's global brand refresh is more than a design update. The beverage giant is strengthening its iconic identity to ...

The 140-year-old brand rebuilt its entire visual system, and the reason sits closer to the balance sheet than the shelf.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

The Coca-Cola company announced that Sprite will stop using its famous green bottle and switch to clear plastic beginning in August. The change in look, ironically, is part of a push by the soft drink ...

Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. [Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola ...