Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

The biopharma process equipment market is poised for rapid expansion, projected to reach USD 33.2 billion by 2031 from a valuation of USD 11.8 billion in 2023, with a compound annual growth rate (CAGR ...

Turning scientific research into real-world technology is a complex process. Many innovations face funding, regulation, and ...

Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. It's usually published ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...