Creative Review8y
Pentagram designs new logo and identity system for Mastercard
Mastercard’s logo has changed little since 1968. The brand’s name was changed from Master Charge to MasterCard in 1979, and its upright font was replaced with italics in 1990, but the core elements – ...
The Drum26d
Logos don’t build loyalty, great experiences do, says Mastercard marketing VP Prateek Sood
Mastercard is building its brand around something far more valuable than a logo – passion. Its marketing boss and our president of The Drum Awards for Marketing (Americas) tells us more.
Business Insider India5y
The hot trend in ultra-minimalist logos - think Mastercard or Dunkin' - goes exactly against what makes people want to buy stuff
We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard ... This translates to making a brand more profitable. "Logos are symbols that are a ...