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Mattel released its new Aaliyah Barbie doll on Thursday in honor of the “Princess of R&B’s” 46th birthday. The doll, which costs $55.99, has already sold out. However, it will be available at Target ...

Mattel launched its Super Bowl collectibles for the second year, but only the winning team will actually end up being ...

Get ready for an extreme dolls makeover showdown like never before! Join the electrifying adventure with Yay Time as they bring you an epic YouTube video featuring Barbie and a mischievous vampire.

Mattel's quarter beat estimates and the stock rose as Hot Wheels and Action Figures offset a decline in Barbie sales.

Demand for dolls and baby gear fell, with the former "down primarily due to Barbie as we wrapped the movie in the prior year," Mattel CEO Ynon Kreis said in the call. Toy sellers fear the steeper ...

Beetlejuice and Lydia are back and ready to return to high school as Mattel are bringing the iconic duo back with a new doll ...

Move over old MCU (Marvel Cinematic Universe), the new MCU (Mattel Cinematic ... like the beauty of Barbie did not come simply from Barbie being a beloved and ubiquitous doll.