In 2023, Mattel hit box-office gold with the "Barbie" movie. This weekend, it returns to theaters with "Masters of the ...

ORLANDO, Fla. — Two Orlando parents are urging state and federal lawmakers to update infant screening after what they describe as life-altering delays in their daughter’s diagnosis and treatment.

We remember Joe Sedelmaier, the man behind some of the most iconic TV ads of the 1970s and '80s. The commercials were not splashy, but their characters and catchphrases became part of popular culture.

Designed for kids ages 3 and up, the company’s new fashion dolls feature the likeness of Catherine Laga’aia (Moana) and Dwayne Johnson (Maui). The Moana doll includes the character’s anklets, a flower ...

Today, Mattel is giving American Girl fans a first glimpse at the 2027 Girl of the Year: Daisy Davenport. Daisy is an energetic soccer-playing girl preparing for a big adventure: her first summer at ...

Mattel is banking on Gen X to pass the torch and give the Masters of the Universe movie and toys a multi-generational boost. The MGM and Mattel Masters of the Universe big-screen adaptation hits movie ...

The hottest destination for television advertising these days isn’t traditional national TV. Rather, streaming platforms are gobbling up a growing share of ad dollars as their audiences expand. After ...

Republican candidate Ashley Hinson has begun airing television ads in the race to claim Iowa's open U.S. Senate seat. Hinson is the favorite to defeat former state Sen. Jim Carlin in the June 2 ...

KPop Demon Hunters, Sony Animation and Netflix's chart-topping hit seemingly came out of nowhere, which meant nobody was prepared to capitalize on its success with toys and other merchandise. Now, ...

Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment. Mattel has launched its first "KPop Demon Hunters" toys, capitalizing on the Netflix movie's ...

Drag queen Trixie Mattel breaks down how behind-the-scenes editing can dramatically shape outcomes on competition shows. Hantavirus arrives as health officials sound alarm on Trump admin readiness ...

This is read by an automated voice. Please report any issues or inconsistencies here. A large investor in Mattel is asking the toy maker to sell itself to a big investor and take its shares off the ...