New Balance's new casual lifestyle sneaker, the 471, is standing on the soles of giants with a 1970s-inspired look and modern feel.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their basketball lineup.

Behind Flagg, New Balance surges into the NBA conversation Until now, New Balance — the classic, fashionable “dad shoe” progenitor — has been very selective in its NBA endorsements.

AURALEE Debuts the Never-Before-Released New Balance 204L Silhouette for SS26: Unveiled in two colorways, Hypebeast shares exclusive closer look images of the shoes.

New-look Rebel basketball is two weeks into summer workouts. The included photos were provided by Ole Miss Athletics.

Day 1 of New Balance Nationals at Franklin Field featured a slew of standout performances from the best athletes from the Garden State, especially in sprints.

The Rebel’s latest update brings added comfort and a higher stack – but does it still live up to its reputation as a go-to for fast sessions?

The brand’s performance lines in running, basketball, and baseball certainly shouldn’t be overlooked, but when you think New Balance, you’re ultimately thinking of one thing: dad shoes.

The New Balance 471 Wasn't Designed to Go Viral. It Will Anyway The low-key sneaker is poised for a breakout moment, but its old-school good looks—and $100 price—are subtle the whole way through.

Joe's New Balance Outlet is selling New Balance 480 High Men's Shoes for only $32. The list price of the sneakers is $110, so buyers are saving a whopping 71%.

New Balance continues to make great strides in the basketball world with incredible performance footwear and splashy signings of the world's best players.