The league's old marketing model is faltering on the backs of aging superstars. Time to give some budding stars a chance.

Los Angeles Lakers hold the longest winning streak in NBA history at 33 games. Led by Jerry West, Wilt Chamberlain and Gail ...

The two best teams in the NBA, the West-leading Oklahoma City Thunder and East-leading Cleveland Cavaliers, face off for the ...

A two-day break has given the NBA plenty of time to hype up Wednesday's Oklahoma City Thunder vs. Cleveland Cavaliers clash.

The Miami Heat have been mired in controversy ever since their six-time All-Star and five-time All-Defensive team selection ...

Sacramento faces a tough test Friday night in Boston. That's just one of the highlights of this coming weekend.

Injuries in Dallas, drama in Miami and a superstar returning for the Clippers impact the latest ranking of all 30 NBA teams.

Rocket Mortgage FieldHouse opens its doors this evening to one of the most attractive games of the season between East and ...

The expectations for the Los Angeles Lakers ... However, the Lakers have always had a very strong fanbase. Likewise for the ...

The NBA-leading Cavaliers improved to 32-4 with their 11th consecutive win while the West-leading Thunder fell to 30-6. Read ...

In a historic showdown seen as a possible NBA Finals preview, Jarrett Allen scored 25 points to lead the Cleveland Cavaliers ...

Our NBA insiders break down this week's Power Rankings, including obvious -- and not so obvious -- trade deadline moves for ...