According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

Barbiecore enthusiasts, get ready to snap up a limited-edition timepiece that’s as tough as it is stylishly playful. The Barbie G-SHOCK Watch is a hot-pink collaboration between two iconic brands that ...

We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

Jordan Brand is introducing the Air Jordan 1 "Pink Foam," a kid-friendly option for sneakerheads who enjoy pink-dominated ...

G-Shock and Barbie recently teamed-up to drop a limited-edition pink watch. Shop this special release online for $170 on G-Shock's site.

Launching March 13 online, in select retailers and at the G-Shock Soho store, the partnership stems from Barbie and G-Shock’s ...

Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.

OK, so you’re considering heading to the 2025 Chicago World of Wheels show in Rosemont this weekend, and you don’t know the ...

Mattel Films chief Robbie Brenner focuses on storytelling as she shepherds 'Masters of the Universe' and other followups to ...

From budget options to premium set ups, these are our picks for the best racing wheels for PC in 2025 The best racing wheels for PC are really starting to get advanced in how they immerse you in ...

Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie ... A 'gritty' Hot Wheels movie. In 2022, Mattel announced that it would team ...

Dance your way to a magical adventure with Barbie as Kristyn, a ballerina with big dreams! When she tries on a pair of sparkling pink shoes, she and her best friend, Hailey, are whisked away to a ...