An advertising executive at EA talked about how the company plans to expand its in-game ads and standardize this approach across the industry.

As if we haven't suffered enough ...

Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...

EA VP of advertising and sponsorships Alexander Dao think it represents a “huge opportunity” for the video game industry.

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Microsoft announced some significant changes for Xbox Game Pass ...

EA says developers should build in-game ads into future titles from day one, calling it a major opportunity for console and ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Electronic Arts announced the launch of a new brand on Monday, but it's not one you're likely to get excited about. EA Advertising is "a new platform transforming how brands connect with audiences ...

Sony has patented a new AI feature that could show gamers advertisements while they're waiting for their game to load. The patent could potentially lead to more revenue for Sony, but that doesn't ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Xbox chief strategy officer Matthew Ball has clarified comments he ...