Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Aamna became a household name with her debut as Kashish in the popular TV serial 'Kahiin To Hoga' (2003-2007). Her chemistry ...

In this case, the thoughts come from a female companion who’s sparked Tecca’s interest. The catch is, she’s got a man. “Deep ...

From beef tallow to Sex and the City's Charlotte York and the stay-at-home-girlfriend trend, traditional gender roles have a new brand.

Finger waves may be a hallmark of 1920s hair, but they're gaining fans in the 2020s as well. Here, you'll learn everything ...

Kendall Jenner’s 2004 micro mini and matching fanny pack from a cult-favorite Dior collection, one of several pieces she ...

This aesthetics very easy to crack and a rather ... albeit in evidently romantic and directly feminine colour palettes. Also layering, lots of outerwear layering involved here.

Here’s your shopping guide for the new season, including everything from trend-forward denim revamps to sun-kissed beauty ...

These moments at once strip the romantic orientalism inherent to using old-school Hollywood aesthetics and the world of turn-of-the-century traveler’s journals, and creates a curious modern ...

The conservative aesthetic acts as something as an umbrella ... promoted is that trying to 'achieve it all', i.e. career and romantic relationships, is unrealistic and that women would be much ...