Is trial advocacy art, science, or some of each? The answer is definitely the third, although the science part often gets lost in the shuffle or is alleged science with no data to back it up [think 80 ...

What exactly happens when we change our mind? Pursuing this question is how I found myself, one recent morning, lying in a fancy brain scanner known as an fMRI machine and watching cartoons at the ...

The most effective leaders don’t rely on authority alone; they understand the psychology of influence and persuasion to bring people along with them. Whether you're leading a team through change, ...

Jerry Taylor believes he can change the minds of conservative climate skeptics. After all, he helped plant the doubts for many in the first place. Taylor spent years as a professional climate denier ...

Psychology has become increasingly mainstream in recent years, with enormous attention being paid to how our psychologies, often unconsciously, shape how we behave and the world around us. Andy ...

David Meade is one of the world's leading keynote speakers, trusted by Fortune 500 brands to inspire their people. Persuasion is the lifeblood that keeps businesses alive. In sales, leadership or ...

Do you ever wonder whether all those security-awareness posters, coffee mugs, pens, mouse pads, and sandwich-bag clips are having any effect at all to improve security? Do you ever wonder whether all ...

Tyler Odean kicked off our meeting with a contentious statement: “For startups and founders, being persuasive is way more important than having vision.” Given how many thousands of articles have been ...

Making fact-based, data-driven design decisions (say that five times fast!) is the mantra of Google, and who better to emulate than the Big Kahuna itself, right? That being said, utilizing data for ...

In a world of increasing competition, the power of persuasion might be one of the best skills you can develop—a superpower. Whether you are persuading your boss to do things your way, persuading your ...