Hi Barbie! Celebrate the original girl empowerment brand – it's Barbie Game Day™ at Busch Stadium on Wednesday, July 30th. With the purchase of a special Theme Ticket, fans will take home an exclusive ...

Love Barbie? From her immodest beginnings to her presidential ambitions, these are some of the most interesting and fun ...

The Barbie Dream Gap Project, the Barbie brand’s social impact mission dedicated to encouraging girls to dream without limits ...

The Lisa Says Gah x Polly Pocket collab is just the tiny start of a supersize marketing campaign for the movie that’s now in ...

The new GMAS110BE-4A, was designed in collaboration with the Barbie™ brand, which was launched in 1959 as the original girl empowerment brand. Barbie™ started as a revolutionary idea — a ...

a line of collector's edition Barbie dolls, the dollmaker is releasing a brand-new line of mix-and-match Barbie dolls complete with swappable doll bodies, heads, wigs and universal fit fashions.

Jordan Chiles and Jade Carey share a strong bond that inspires and empowers each other’s success and the Barbie brand has chosen to honor that bond with one-of-a-kind Role Model dolls.

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...