As Duolingo retires then resurrects its owl, it’s clear that mascots are serious business, says Charlie Skinner First ...

Tony the Tiger, Count Chocula ... boxes today and discontinued cereals of the past. But the very first cereal mascot is different than all the rest: It's simply a man, but more specifically ...

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Tony the Tiger, Frosted Flakes' strongest creative asset, had become a two-dimensional, walking cereal huckster and nearly unrecognizable ... real-life gaming streamer. The first brand mascot to do so ...

Alpen appointed Mother last year ahead of £2m rebranding exercise, and the agency has responded by unleashing a new cereal ...

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...