With the gigantic explosion of the beauty industry’s social media presence in recent years, many make-up artists have become ...

Whether it's a late-night Netflix binge, a looming deadline, or endless tossing and turning, the morning aftermath is always ...

TikTok beauty influencer Mikayla Nogueira is entering the cosmetics market with the launch of her own brand, Point of View Beauty. Backed by capital firm Imaginary Ventures, the brand will debut ...

Over the years, platforms like Facebook, Instagram, WhatsApp, X (formerly Twitter), and now TikTok have transformed the ...

CRAZY, crazy, crazy,” says acclaimed make-up artist Mitchell Halliday, when he describes how it felt to become the first ...

Juststella is perhaps one of the most prominent examples of the Greek TikTok ecosystem. She started out during quarantine, ...

From there, TikTok snowballed into the most popular app in 2019 and 2020. It was downloaded 693 million times in 2019 and 850 million times in 2020. Even though it only launched in 2017, TikTok was ...

Promise. If you care about the shelf-life of your products, or just wanna keep them cool, a skincare fridge (or makeup fridge, they're the same thing, FYI) is actually a pretty damn good gadget to ...

From shimmer shadows to grungy liners, the eye, lip, and complexion makeup trends from the spring 2025 runways are all about adding color and drama. But if you prefer a minimalist look ...

Tommy Richman's Tik-Tok template anthem "Million Dollar Baby" runs with this pack, and Bruno returns with Lady Gaga for their cinematic end-times anthem "Die With a Smile." By the time "One Of The ...

Whether you’re going for a natural daytime makeup look, applying fiddly false lashes, or attacking the tiniest stray hairs with your tweezers, a lighted makeup mirror can help make sure you step ...