The latest TikTok theory is sparking debate over what’s consider good versus bad eyebrows. In the age of clean girl aesthetic ...

Experts weigh in on TikTok's "office air" beauty dilemma, which users say affects their skin, hair, and makeup.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Ahead, find our edit of the best fall 2025 makeup trends. The Tom Ford beauty brand described the makeup seen on the runway as "deep, kissable red lips." Three products were essential to get the ...

Over the years, platforms like Facebook, Instagram, WhatsApp, X (formerly Twitter), and now TikTok have transformed the ...

There’s nothing worse than spending time on your makeup in the morning, only to see it melt, crease, or turn cakey by midday. But, did you know that keeping your makeup fresh and flawless all ...

Selena Gomez faced one of makeup lovers' single greatest trials: a significant other wanting to do their makeup. In a March 6 post to her Instagram page, the "Emilia Pérez" actor gave fans a ...

Spring is on the horizon, and with it comes the promise of fresh, exciting makeup trends that are as bright and bold as the season itself. As you leave behind the dull and muted tones of winter ...

From there, TikTok snowballed into the most popular app in 2019 and 2020. It was downloaded 693 million times in 2019 and 850 million times in 2020. Even though it only launched in 2017, TikTok was ...

On Friday, Jennifer Love Hewitt marked her 46th birthday by posting makeup-free and filter-free selfies on Instagram with a lengthy caption about the beginning of 2025. “It’s been a hard start ...