The latest TikTok theory is sparking debate over what’s consider good versus bad eyebrows. In the age of clean girl aesthetic ...

Experts weigh in on TikTok's "office air" beauty dilemma, which users say affects their skin, hair, and makeup.

Content warning: The following story discusses themes of eating disorders.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Capitalizing off of her connection to XCX, Rae was featured on a G Cook remix of the artist’s hit song “Von Dutch,” which ...

According to TikTok users, becoming the most flawless version of yourself requires you to do your makeup based on astrology.

Well, it’s me,” she adds with a pose. “I was shocked to see this. There were no indicators that she was unhappy.” Her eyes ...

There was a time when art galleries were nearly unheard of in Lagos; museums and cultural centres stood as the sole keepers of our culture. Back then, art felt distant, confined to old ...

Bold and unique makeup is taking over, and fierce face art is leading the charge. This tutorial demonstrates how to create a striking look that includes vibrant eyeshadow, a daring blue lip ...

A woman in China who set up a stall in an underground station to offer make-up services to clients making their way to dates or parties has trended on mainland social media. Deng Qiqi launched her ...

Nigerian-born singer and performer, Ayodeji Ibrahim Balogun, professionally known as Wizkid, strongly holds down the number one spot as the African artist with the highest number of awards.

Kris Aquino remains “fragile” yet continues to fight every day, her makeup artist, RB Chanco, said after the former made her first public appearance since the onset of her health struggle.