The Hot 107.9 radio station posted on Instagram that "this release coincides with the 45th anniversary of the Black Barbie, a milestone in representation in the toy industry." This story has been ...

The Barbie doll is one of the most recognizable toys in the world, and it’s all thanks to a woman named Ruth Handler. In 1959 ...

LeBron James trades the court for the catwalk in Mattel’s latest Barbie collab. Read our review of the toy and its sneakers.

From Conner’s viral “Protect the Dolls” tee—seen on everyone from Troye Sivan to Pedro Pascal—to Willie’s unforgettable ...

Marvel is debuting new collector edition toys at Comic-Con 2025, including a very lifelike John Cena action figure.

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...