In the latest sign that we're living in a late-stage capitalist hellscape, US airline Delta is looking to harness the power ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

AI will determine the highest possible price that each individual passenger is willing to pay for their flight ticket. Delta ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market trends.

We asked financial and travel experts, from a frequent flier to a former Walmart and Amazon pricing analyst, for their take ...

But Delta’s AI system, powered by Israeli company Fetcherr, digs much deeper into personal data. A system that uses AI for ...