We will have a price that’s available on that flight, on that time, to you, the individual,” Delta president Glen Hauenstein ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market trends.

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.

Delta is now using AI to set domestic ticket prices. Will the new system make fares cheaper or more expensive for travellers?

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

We asked financial and travel experts, from a frequent flier to a former Walmart and Amazon pricing analyst, for their take ...

Delta Air Lines is taking dynamic pricing to the next level. This week, the Atlanta-based carrier said it hopes to use ...

Delta also announced the company is planning to reduce its main cabin capacity by about 1 percent to boost capacity for ...