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Last month, we heard reports that Apple was hoping to expand its MLB ambitions by adding Sunday Night Baseball to its lineup.

The Phillies are drawing larger TV audiences in Philly on NBC Sports Philadelphia than any other MLB team in the country.

Manfred, in a conversation with CNBC's Alex Sherman, said Major League Baseball is negotiating Sunday Night Baseball rights with Apple, ESPN and NBC, and a deal with one or multiple of the interesting ...

In an interview this week with CNBC's Alex Sherman, MLB commissioner Rob Manfred confirmed that Apple, NBC, and ESPN have ...

According to Major League Baseball Commissioner Rob Manfred, Apple is among the companies that have submitted a bid for ...

The league continues to negotiate with multiple media-rights bidders. The post ESPN Bidding Against NBC, Apple for MLB Rights ...

To maximize its revenue and its reach, MLB needs to approach its media future with a focus on simplicity, scarcity and scale.

Earlier this week, the Financial Times reported that Apple was in active negotiations to acquire the streaming rights for ...

ESPN has remained in the mix for retaining U.S. rights, but sources say Apple's offer greatly eclipses the sports media giant ...

The Los Angeles Angels battle the Arizona Diamondbacks in the latest rendition of "Friday Night Baseball" today. Find out how ...