Nvidia, AMD, AWS, and others struck $100 billion in AI deals this week, aiming to profit from cheaper power and faster access to the growing Middle Eastern market for IT services.

Qualcomm is once again setting its sights on the data center CPU market, this time teaming up with Saudi Arabia’s AI venture, Humain AI.

The announcements follow reports that the US administration intends to facilitate AI chip deals between American firms and Gulf nations.

The deals served as the coming out party for Humain, a state-backed artificial intelligence (AI) company that operates under the Kingdom’s Public Investment Fund (PIF) and is chaired by Crown Prince Mohammed bin Salman. The company is part of Saudi Arabia’s Vision 2030 strategy to diversify the Saudi economy away from just oil sales.

With HUMAIN, the kingdom aims to lead in regional AI innovation, challenging global dominance with homegrown infrastructure and language models.

Saudi Arabia’s Crown Prince Mohammed Bin Salman launched Humain to develop and manage artificial intelligence technologies.

Data center development deals feature prominently in the $600B in investment the Trump administration says it has secured from Saudi Arabia.

Biden restricted the export of U.S. semiconductor chips to Saudi Arabia over national security concerns. Trump rescinded those restrictions.