Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

The new AI iPhone is officially available in Apple stores, hitting shelves in almost 60 countries around the world on Friday ...

The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much.

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Public betas for iOS 18.1, iPadOS 18.1, and macOS 15.1 just launched — and they're a big deal. Why? Because they all have ...

Apple claims that the new technology will make it faster and safer for iPhone owners and repair specialists to swap out the ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

I’ve reviewed thousands of iPhone cases since 2011, for more than 20 models. It was my full-time job for years. In that time ...

Yet another report says Apple's own 5G modem will launch in 2025, cutting Qualcomm out of its iPhone SE and even iPhone 17 ...

The iOS 18.1 public beta comes a day after Apple released a new testing version of the developer’s beta. In addition to iOS ...

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