NBCUniversal has wrapped up its 2025-26 upfront negotiations, claiming record ad sales volume in large part due to live ...

NBCUniversal says it exceeded $7 billion in upfront sales thanks to a surge of advertiser interest in sports like the Super ...

The media giant's ad commitments for the 2025-2026 season were boosted by live programming, the launch of the NBA and digital ...

Despite economic jitters, it secured record-setting commitments from advertisers for Milan Cortina Olympics, Super Bowl LX ...

While some industry observers may ask why Upfront Week persists, one thing is for certain: NBCUniversal likely has no plans ...

NBCUniversal has announced the close of its 2025-26 Upfront negotiation cycle, which generated the highest ad sales volume ever for its slate of programming. Fu ...

While consumers obviously won’t be happy about Peacock’s new price — especially since it comes on top of another $2 increase ...

Having sold out the Super Bowl inventory it had reserved for the spring/summer upfront bazaar, NBCUniversal has been shopping ...

Streaming just got a little more expensive — again. The latest culprit: Peacock. NBCUniversal’s streaming platform is hiking ...

NBCUniversal execs have believed Peacock is underpriced relative to the streamer’s rivals — and, to that point, the company ...

Peacock is raising its prices for the third time in three years (NBC) The price rise comes ahead of the arrival of live NBA ...