Nike, Kim Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.
Nike partners with Kim Kardashian's Skims shapewear brand: 'We're incredibly excited'
The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Nike Sees Stock Bump After Kim Kardashian Skims Deal Announced
NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.
Nike lanza una nueva marca de fitness junto a Skims de Kim Kardashian
Nike Inc. y Skims, la marca de ropa interior de Kim Kardashian, se han unido para crear una nueva marca de fitness dirigida a las mujeres.
Nike partners with Kim Kardashian's Skims for new women's athleisure brand
Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.
Kim Kardashian partners with Nike on new Skims brand
Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
Kim Kardashian signs mega deal with ailing sportswear giant leading to surge in firm’s share price
KIM Kardashian is ready to wring the changes for Nike thanks to a new deal with the ailing sportswear giant. The reality star ...
Buy Nike’s stock aggressively as new CEO’s playbook should work, analyst says
Jefferies’ Randal Konik sees 50% upside in the stock, as he effectively calls a bottom in earnings and investor sentiment.
The Nike x Riccardo Tisci Pivot From Sneakers to Bags Reflects Shifting Tastes
After teasing a reunion in 2024, the leather Mercer handbag is the designer's first product with Nike since 2018.
Kim Kardashian nearly bares all in tiny wet T-shirt and bikini bottoms during beach photo shoot
Kim Kardashian is leaving very little to the imagination. The reality TV star nearly bared all in a tiny wet T-shirt and a ...
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Kim Kardashian Jokes About Kris Jenner Not Hyping Up Her NikeSkims Launch
Kim Kardashian wasn't happy with mom Kris Jenner's latest fashion choice. Jenner, 69, showed off an Alo fit via Instagram on ...
The Rise of SKIMS: From Shapewear to NikeSKIMS
Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...