Following a groundbreaking year in 2024, in which License Global named Squishmallows the No. 2 Global Licensor, Squishmallows will continue its reach in 2025 across collaborations in the collectibles, ...

When it comes to licensing, ESPN isn’t playing the field. The iconic sports brand scored IMG Licensing as its exclusive ...

Other companies that The Lumistella Company will be teaming up with include Hershey’s, Mills Entertainment, MGA ...

As part of the deal, Global Merchandising Services is been named a master licensee and will design, manufacture, and ...

Formula 1 drivers are ready for any challenge, but building a LEGO set in a wind tunnel isn’t in the driver’s manual!

The LEGO Group continues to build its company by opening a new office in Boston, MA. Located at the Lyrik, 1001 Boylston ...

This 1,361-piece set builds into the iconic, cherry-red racing Ferrari. Fans can get an in-depth look at the mechanics of one ...

CloudCo Entertainment brings Care Bears to the U.K. through a wave of new partnerships. The Care Bear Stare campaign expands ...

Kids’ relationship with intellectual property is evolving faster than ever, and brands are fighting to stay ahead of the ...

Funko is expanding its sports licensing portfolio with a new agreement to produce Pop! figures featuring top athletes from ...

Blippi is going to the most magical place on Earth, and his viewers are going with him. The children’s entertainment ...

Consumers with a competitive streak can test their abilities with new video games joining the Nintendo gaming portfolio. The ...