High school sports have faced some disruption by the rise of streaming video – as well as the ads that often follow.

Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox. Which means it’s ...

On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.

On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a ...

Hightouch's new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s.

The idea behind Ventura, according to The Trade Desk, is to build a neutral smart TV operating system that will allow ...

We're in for a hardware revolution; advertisers don't know what to expect from US TikTok; and live sports should take better ...

Last year, the online transaction company PayPal hired Mark Grether, former CEO of Sizmek, who has also had stints as head of ...

Marketing wouldn't get unfairly pegged as a cost center if marketers had access to better measurement, argues Mutinex CEO ...

Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...

As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...