New AI startup Medialive brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) room ...

Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It ...

Understanding where AI agents make financial sense today is the difference between a sustainable competitive advantage and ...

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is ...

High school sports have faced some disruption by the rise of streaming video – as well as the ads that often follow.

Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox. Which means it’s ...

The heart of the TID debate is how our tendency to limit transparency for the other side of the supply chain is holding us ...

On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.

The idea behind Ventura, according to The Trade Desk, is to build a neutral smart TV operating system that will allow ...

On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a ...

We're in for a hardware revolution; advertisers don't know what to expect from US TikTok; and live sports should take better ...